Real estate developers and agents face unique challenges each and every day in their field, but one of the age-old obstacles is convincing a buyer to close if they don’t know what the end product will look like. Floor plans can give an idea of what the finished product could look like, but more often than not, customers want more than that. With the help of the HTC Vive, REIN is able to help more and more buyers feel confident about their purchase. 

REIN founder and CEO Nathan Nasseri knows that there is a disconnect between buyers and sellers that could be fixed with some assistance of virtual reality. It was until Nasseri’s first virtual experience that he had the revelation though. When he took the headset off, he realized he could create a replica of what is being built to show off the property to the buyers. This would allow the buyers to “tour” the product before ground is ever broken. 

Nasseri’s relations lead to the creations of REIN. REIN is a VR solution that helps buyers and sellers connect and tour properties before anything is completed. REIN is relatively new to the VR game, but they have completed and sold over 100 projects. They are helping Realtors and developers create masterpieces in the virtual world with next-level technology and backing. 

“Buyers are often anxious when looking for a new home—especially when there is no physical home to look at,” Nasseri explained. “With REIN, we remove that anxiety with virtual show models of a property that can be explored and customized from within a 3D-360° VR interface. We are bridging the gap between imagining a property and experiencing it, giving customers even more reason to be excited about their new homes.” 

When Nasseri was asked about the headset they use, the HTV Vive Pro, he speaks highly of the top eye-tracking headset on the market. He says that “We can’t get the same quality of data and fidelity from other headsets—only through VIVE Pro Eye,” Nasseri said. “It’s the Formula 1 of VR headsets.”

Although there could be some debate on the top headset on the market, there is no debate on which headset is best for enterprise and business use. The Valve Index is a fantastic consumer headset, but the Vive Pro Eye is perfect for a business and its uses. 

“Actually, compared to someone guiding you through a show model of a new house or condo, it’s much more private and self-directed,” Nasseri noted. “Eye-tracking allows us to render what people focus on and how clear those assets will appear. If they spend most of their time looking at the view, a salesperson knows to focus on the view. The customer didn’t even look at the fireplace? Then we shouldn’t mention it if we’re trying to close the deal.” 

Other than Oculus trying to get into the enterprise side of things, there is not a lot of competition for Vive right now. They have poured so much time and money into their enterprise side, and it shows with each of their products. 

“There is a wide spectrum of VR solutions available today that didn’t exist a year ago, and the HTC catalog covers all the bases,” Nasseri said. “Most people in real estate don’t like spending money on software outside of their wheelhouse, but REIN and VIVE are making the use case for this next-generation solution. “

Nasseri couldn’t be more correct. Vive is leading the industry is useful and productive VR. For more news and community updates inside of virtual reality, make sure to check back at


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