Coca-Cola is now using AR technology to enhance their experience of their already-famous product. This is a new marketing campaign that is bring each can of soda to life with the scan of a code. This will trigger a sequence on your phone that starts a two man story on the same surface that your soda can is sitting on top of.
This story was first discovered and reported by Drum, that each soda has its own individual code that will trigger the story. There are 12 different stories that could be stumbled upon. Each story has a small conflict that needs to be resolved, which makes this even more interesting to everyone around you. In our favorite short, there are two drummers of two different football teams. They are trying to outplay each other, until they become friends and a soccer ball launches out of your soda can.
With different story, there is a couple that is couple that is enjoying a movie together until… BOO! They are spooked enough to drop their popcorn and need to find a way to clean it up. Throughout all of the conflicts, it shines a bright light on Coke’s biggest and best slogan. Share a Coke. This is a common theme within the company, and it echos something that is much bigger than a drink or a refreshment.
Coke posted a developer video on Youtube, and there was a lot to learn from inside of it. Ogilvy and Timber, two designing developers, went through each 3D animation and showed how they were created. In the video, they said that “This project was a perfect implementation for AR,” said Jonah Hall and Kevin Lau, creative directors and partners at Timber. “People working together in harmony was always the core foundation of the idea. Coke has always been great at associating their brand with happiness and harmony. The concept grew out of this. The nature of AR allowed the viewer to bring these stories into their environment using the practical can of Coke as a prop and become the backdrop for each of these scenarios to play out.”
Sharing a coke just got a whole lot more fun. With different slogans and marketing campaigns in the past, this might be the most fun and technologically advanced. When they put names on the bottles, it was a fun experience. It lasted over a few years, and Coke really got creative with the names they were putting on their cans and bottles. With that being said, there was a limned amount of things you could do with that bottle, and nothing more than sharing a coke.
“The idea that our work is being activated by Coca-Cola customers in such a fun and experiential way is a big part of what drew us to the project. This was the perfect opportunity to explore a new medium and to test our storytelling skills in emerging markets.” Jonah Hall went on to say.
Sharing a Coke is much more than just sharing a Coke. Now with AR experiences built into each individual bottle or can, you will be able to share an experience with someone. This is incredible marketing by Coke, and it a trend that they have maintained for years now. Whether it be with a
