The VR and AR industry should take serious note of the ongoing Magic Leap collaberation with H&M. Not only is Magic Leap focusing on solving some seriously complex technology problems, whey are actively pursuing partnership and usecases that legitamize and highlight the strengths of mainstream augmented reality and virtual reality.
More than a year ago, in December of 2018, Magic Leap, in partnership with Warpin Media, created a Magic Leap One experience at H&M’s fashion show in New York. Warpin is known for it’s early-adopter mentality. Warpin utilizes AR and VR to enhance the consumer experience in real-world shoping. The partnership with Magic Leap was an obvious one.
Magic Leap Working Directly with H&M on AR Shopping
Magic Leap learned from their collaboration with Warpin, and is taking the next logical step. H&M is now working directly with Magic Leap to further enhance the retail experience.
“On the customer side, retailers can enable at-home interactive shopping experiences that leverage 3D products, digital goods and AI-powered personalization, as well as create immersive, engaging location-based experiences. Through these experiences, brands such as H&M are able to naturally place digitally-created objects into physical environments such as their existing brick-and-mortar storefronts.”
Re-envisioning the Customer Experience
While the terms AR and VR are familiar, Magic Leap prefers to call this type of interaction, Spacial Computing. The difference mostly comes from the added capabilities of the Magic Leap. Spacial Computing enables the wearer to interact with physical items in their environment to influence the digital experience. For example, when a user touches something in their physical environment, additional digital information can be overlaid. This additional information could be price, size, color options, or additional digital images that show related products. Virtually anything can be added to the users environment to enhance the experience.
Spacial Computing for Business with Magic Leap
According to Harris Group, 72% of millennials prefer to spend their money on experiences rather than material items. Magic Leap seeks to enable their business customers with the technology they need to create the best customer experience they can dream up. And with virtual reality, only the imagination of the developers limits what is possible!
