In January of 2019, Holoride made its debut at the 2019 Consumer Electronic Show, showing the mass in attendance how they plan to change entertainment inside of cars forever.
The idea is based in the constant movements of any car you find yourself. The company is taking advantage of the constant changes of speed and movement to enhance hour immersion while inside of a virtual headset. What this means is that if you are moving along in VR, and the car comes to a complete stop, so will your character inside of the game. If you are on the freeway, this is a perfect time to get your racing games out. Unless of course you are on a road that takes unpredictable turns, stay away from car games, as your character in the game will mimic them perfectly.
No matter the simulation you choose to be a part of, it will only last as long as your trip inside of the car. No two journeys are the same, and the duration while inside of the headset is never pre-determined. This makes for some pretty interesting stories while inside of the headset.
This was only available to those who were in attendance of CES 2019, until today. Holoride has announced that they have globally launched their back seats entertainment system. This is being launched next to the limited-time attraction taking place at the Universal Citywalk.
“We want to change the passenger experience of vehicles globally, in as many vehicles as we can, so that passengers are able to experience stories, worlds, characters they love no matter which brand they’re sitting in,” said CEO Nils Wollny during an interview with The Verge.
“The connected vehicle technology from Ford can help completely revolutionize what the in-car experience can be, moving us toward never-before-imagined productivity and entertainment in the vehicle,” said Brett Wheatley, vice president of Mobility Marketing and Growth at Ford. “This collaboration allows us to showcase the promise of the connected vehicle and get essential customer feedback on what they want and don’t want in terms of immersive in-car entertainment experiences.”
If you were at CES, you were given an Avenger-themed adventure while they were riding around in the cars provided. Users at the Universal Citywalk will be provided with a Bride of Frankenstein simulation that is sure to spook some kids and adults alike. Brought to the customers by a collaboration with Universal Monsters, the journey will require some blasting of monsters before you make it to your next checkpoint.
A lot of the stories will come to life by certain triggers that are placed around you inside of the real world. This means that if you are in a large city with lots of different roads and stoppages, you will find yourself having more and more original experiences than not.
“The thing that excited us was this idea of a procedural experience, the idea that you could build a story created around everyday travel,” added Greg Reed, vice president of technology partnerships at Universal Pictures. “It really sets it up as an experience that could fit in a vehicle you own, a ride-sharing vehicle, or public transportation. Again, this idea that you’re adding an experience like this to everyday life.”
Although this is going to take some exactness from the technology to ensure the users aren’t getting motion sick every time they strap on the headset. This idea doesn’t seem like the safest for preventing kinetosis, but we are sure Holoride has some great ideas up their sleeve. For more VR news and updates, make sure to check back at VRGear.com.
