In the past few months we have seen a handful of major retail companies jump into augmented reality to help boast their products. Gucci is the latest big-name company to release their new feature onto their mobile app, and people from everywhere are loving it. Who doesn’t want to try on a pair of $650 shoes in the middle of their kitchen?
Gucci of course wasn’t responsible for bringing the augmented technology to their mobile app, that is why this Italian-based company turned the technology side over to Wannaby. Wannaby is one of the best tech companies right now, and they are focused on using AR to change the way we interact with products that we cannot hold.
To have access to this fun new feature from Gucci, the steps are pretty simple. You will need to launch the Apple App Store from your iPhone, and search for the Gucci app. Once you have downloaded the app onto your phone, open the app and you will be greeted with a few security questions. You will want to allow Gucci access to your camera and your microphone, and let the journey begin! From here, you can turn your socks into a virtual home for your outlandishly expensive shoes.
The app is versatile in many ways, and allows you to try on 19 different pairs of Gucci Ace shoes. Make sure you are not wearing any shoes prior to the process of trying on shoes. You will need to be either barefoot or in socks for this experience to be optimized fully. From there you can select your shoe to try on. To access the other shoes available, simply swipe left to right, right to left on the screen. Within seconds, the other shoes will appear on your feet, giving you an uncanny experience of Gucci footwear.
Although trying these shoes are fun, its even more fun the you can share it with your friends. Gucci knows this, Wannabe knows this, and so do you. Because of that, they have given you the ability to link your Twitter, Facebook, and Instagram to your app and with the ability to share the pictures and videos you take with your friends and family.
The AR feature inside of the app is far from perfect, but it is a step in the right direction and something that is very fun to use. The images feel like they are a bit off at some points, and sometimes have trouble even loading onto your feet. With that being said, when they are on it is a overall experience. The shoes will stay attached to your legs as you move about the room, giving you a much more immersive experience and feel of how they are going to look on you in real time.
Wannaby have a great history of building solid try-on apps, and this one is absolutely no different. This company also offers the Wanna Nails app, an app designed to let you try nail colors and shapes on before your go in to have your nails worked on. They also offer an app for trying on multiple shoe brands before you buy. This app is called Wanna Kicks and offers one of the best experiences for trying any shoe on.
Overall, the Gucci app is a great place to try the shoes on in the comfort of your own home. For a company like Gucci, this is a very important step. They don’t have many storefronts across the world, so getting the images of what their products look like while they are on is a very important step for them. If you are looking for shoes to try, look no further.
