The biggest and best location-based VR locations is going global with their latest official announcement. The VOID will soon be the largest chain location virtual reality experience across the globe. Today the global company announced that they are planning to open 25 new location-based VR stations across the United States and parts of Europe.
In the statement VOID said that pop-up shops are going to be appearing in places like Los Angeles, San Francisco, New York, and even San Diego. These pop-up shops will be a placeholder for the time being as the official sites are being built. What is being built is supposed to be the future of location-based virtual reality and it is being considered as VOIDs biggest announcement as a company yet. Although the VOID already has multiple permanent locations for virtual reality, they hope to have 25 all completed and running by the end of 2022.
Christophe Cuvillier is the Group CEO at Unibail-Rodamco-Westfield said in an official release that “Over the past years, our industry has evolved dramatically. In a connected world, shopping is not enough anymore. Today, our customers expect to be entertained and brought together to share memorable, engaging sensory experiences. We are very happy to partner with The VOID in an industry-first, to bring cutting edge immersive experiences like these to our visitors.”
Unibail-Rodamco-Westfield is partnering with VOID to make their first pop-up in New York City, followed by San Francisco, Santa Anita, and San Diego. All of these places will feature the the Star Wars: Secrets of the Empire and the new game Ralph Breaks VR. Although there is more in the works for the future, these games are sure to draw in a large crowd for the time being.
“This perfectly illustrates our strategy of differentiation, sourcing the number one concepts in retail and entertainment. It also shows how our new transatlantic platform allows us to implement great concepts across our portfolio worldwide and how we can leverage our scale to create value. In return, we are helping The VOID to scale its truly revolutionary experiences for consumers in the US and Europe and to pursue its path of growth.” Cuvillier went on to say.
“As the leader in immersive entertainment, The VOID recognizes that consumers are looking for deeper and more meaningful experiences that will bring them closer together with family and friends. The VOID transports consumers as far as their imaginations will go, providing them with an unforgettable entertainment experience that they will want to relive over and over again,” added Curtis Hickman, Co-Founder and Chief Creative Officer of The VOID.
“Partnering with URW and utilizing their footprint of premier destinations will allow us to deliver unprecedented social, out-of-home, and immersive entertainment experiences on a global scale.”
Now that the VOID is branching out to new companies with revolutionary tech, their potential as a company is skyrocketing. By embracing change and new technologies, what the VOID is doing is expanding their reach and their ability to grow. Below is the map of the VOID locations in the United States. They are planning to change the looks of this in the very near future.
The growth of the VOID and their popularity is growing everyday, and what they are doing for the virtual reality industry is revolutionary. Not only is the VOID growing, but the knowledge of virtual reality and the capabilities of the technology is changing the way people view virtual headsets.